What does Adam monitor?
Margin and price movements, stock and expiry, customer buying patterns, debtors and credit exposure, cash differences, unusual discounts and logins, atypically late invoices - across the data your roles authorize.
Adam AI: the flagship
AI that monitors the operation, explains exceptions and helps authorized teams act.
Adam lives inside VFusion Retail and works over your live data to surface margin, stock, customer, finance and operational risks. Every recommendation shows the records behind it - and what Adam may see and do follows the same role permissions as everyone else.
The operating model
Monitor. Explain. Recommend. Act.
Four stages, and every one of them is visible and checkable - never "the AI said so".
- 1
Monitor
Detects changes, risks and exceptions across the data your roles have authorized: margins, stock and expiry, buying patterns, debtors, cash differences, unusual logins.
- 2
Explain
Answers why something changed, how significant it is, and which records support the conclusion - with sources and confidence shown, never an invented number.
- 3
Recommend
Proposes a specific next step - a reorder quantity, a price move, a reminder, a call - with its assumptions and trade-offs visible.
- 4
Act
Prepares or executes approved workflows: draft purchase orders, payment reminders, reports, personal offers. Same permissions, same approvals, same audit trail as the rest of VFusion.
Agentic AI, shown end to end
One workflow, start to finish.
What “Adam acts” actually means - using a reorder as the example:
- 1
Detect
Adam flags a fast-moving product whose days of cover are running out before the next delivery.
- 2
Explain
Open the alert and the evidence is right there: live stock, sell-through, open purchase orders and this supplier’s order history.
- 3
Propose
Adam drafts the order: a quantity, the supplier, and the buy price and article code from that supplier’s own price file.
- 4
Approve
A purchasing user reviews and confirms the draft. A user without the purchasing right cannot - Adam’s drafts obey the same permissions as everything else.
- 5
Execute & audit
VFusion creates the purchase order, emails the PDF to the supplier with your reference on it, and the activity log records who approved what, and when.
Want to see it live? We walk this exact flow in every tailored demo, on your own catalog.
Governed, not magic
The six questions we answer before you ask them.
What evidence does he use?
Your live VFusion records: sales, stock movements, purchase orders, invoices, payments and configured market sources. Every verdict shows its sources and its confidence.
What can you configure?
Which alerts matter to you, your risk appetite, margin caps for discounts, the market sources per trade, and company-specific workflows - tuned with us during onboarding.
Who sees what?
Dashboards, alerts and data scope follow role-based permissions. A store account never sees company-wide finance; management sees the summaries you define.
What can Adam execute?
Draft purchase orders, payment reminders, reports and personal offers - prepared for review. Nothing high-impact leaves without an authorized user’s approval.
What protects the business?
Role permissions, explicit approvals, a full activity log and email ledger, and human override at every step. If it matters, it is gated and it is logged.
Roles & permissions
Everyone sees their own workspace. No one sees more than they should.
Dashboards, alerts and actions are assigned per role and user group - enforced by the same permission system on web, POS and scanner, with changes taking effect immediately.
Store team
- Views
- Operational tasks and alerts for their store
- Reads
- Store-level sales and stock
- Changes
- Low-risk operational actions
Purchasing
- Views
- Stock risks, suppliers and open orders
- Reads
- Inventory and supplier data
- Changes
- Create and approve purchase orders
Finance
- Views
- Debtors, credit exposure and margin exceptions
- Reads
- Finance and customer accounts
- Changes
- Approve credit actions and reminders
Management
- Views
- Cross-store KPIs, exceptions and trends
- Reads
- Company-wide summaries
- Changes
- Role-defined approvals and escalation
Grant a right and it takes effect immediately; every sensitive action lands in the activity log.
One brain, many agents
Adam is a team of specialists, all sharing the same memory.
Each agent owns a corner of your business. Pick one to see how it works.
Market intelligence
Watches the market for you.
One button and Adam checks the live market for a product, size matched so it is like for like, and tells you where you stand.
- Your price versus the market for the same pack, in total and per unit (€/kg), with a clear verdict: cheaper, in line, or dearer.
- B2C and B2B (hospitality and wholesale) market prices side by side, from your local wholesalers and the open web.
- Comparable offers listed with product, supplier, size and price, and a match score. Cost guarded, so it never runs up a bill.
Product performance
Tracks every product, every sale, every day.
So you can judge what is working and set pricing and discount policy on evidence, not gut feel.
- Net revenue, realised margin, buy and sell price, COGS and unique buyers, per product, all time and by month.
- Revenue by month and buying trends that surface what is accelerating and what is slipping.
- The evidence base Adam uses to suggest pricing moves, discounts and which lines to push.
Client intelligence
Knows each client intimately.
Adam researches who a client really is and learns exactly how they buy.
- Web research: their type, cuisine, reputation and rating, what they sell, and the needs they probably have but are not buying from you yet (the white space).
- What they actually buy: top categories by spend over 180 days, and their fixed weekly buying habits, which product, which day, how consistently.
- Revenue, order count and last order date over 180 days up top, so you always know where the relationship stands.
Discount intelligence
Tailor made discounts, per client, that respect your margin.
Adam works out the right discount for each client and each product, from how they buy, what comparable businesses pay, and the margin you can afford to give away.
- A suggested discount per line, capped so it never eats more margin than you allow, with the margin after discount shown right there.
- Tiered offers that reward a bigger basket: buy 3, then 4, then 5 or more, and the discount grows as the order does.
- Anchored on what each client already buys, and market aware, so your price stays sharp against your local wholesalers.
- You stay in control: Adam proposes, you nudge or approve, and then it goes out.
Reports agent
Designs and saves your reports.
Ask for any report in plain language and Adam builds it, with the tables and charts to match, then saves it so you can run it again anytime.
- Say what you want, like a report of cash payments in the last 24 hours, and Adam designs it on the spot, with totals, insights and the right charts.
- Every report is saved permanently under Reports, Report Designer, Saved Reports, with live CSV, Excel and PDF exports.
- Set a scheduler and Adam runs your reports on time and talks you through them, so the numbers come to you.
Stock and orders agent
Minds your stock and orders the refills.
Adam continuously learns your stock and manages it for you, and drafts purchase orders to your suppliers at the right moment. You just review, accept and send.
- He watches stock levels across your catalogue and works out the best time to buy, per product and per supplier.
- He drafts the order with the supplier’s most ordered lines, live stock, margins and prices already filled in.
- He can read a supplier invoice and turn it into an order that books itself and updates stock, in batches you review.
- Nothing leaves without you: you get the draft, click accept, and it sends.
Banking agent
Chases your money and keeps the books straight.
Adam’s banking agent finds out who owes you, goes after it, and reconciles what comes in, so you are not the one playing debt collector.
- A live debtor view: who owes you, how overdue they are, the aging buckets, and who is over their credit limit.
- He sends the reminders for you, and can hand stubborn debts to your assigned collection agency to pursue.
- A debt ledger that automatically books a received amount against the right invoices, or the oldest debts first.
- He messages you and you decide, right from the management app on your phone.
Marketing agent
Writes a personal offer for every client.
Adam builds each active customer their own deal of the week from their real buying behaviour and what comparable businesses order, with discounts that respect your margin.
- Their anchor product, the one they order most, plus smart cross sells that most of their peers already buy.
- Margin aware discounts and tiered pricing (buy 3, then 4, then 5 or more), with the margin after discount shown on every line.
- A branded email in your own colours, ready to send. You review, then send to the top 100 in one go.
Worked example · Food & wholesale
Configured market sources, in practice.
The market agent compares your price against sources configured for your trade, size-matched so it is like for like. For food retail and wholesale in the Netherlands, configured sources can include Makro, Sligro, HANOS, Bidfood and Google Shopping. Every check shows the source offer, your product, the pack-size normalization (per unit or per kg), a match score and the verdict - so you can judge the match yourself.
Ask Adam
Ask in plain language. Get analysis, not a table.
-
How did we do today vs last Tuesday?
Today’s sales, top products, busy hours: compared.
-
Which customers went quiet?
The accounts whose ordering dropped, ranked, ready to call.
-
Are we still competitively priced on Red Bull 250ml?
A live check against your configured market sources, size matched, with a verdict.
-
Who owes me money?
Your debtors, with reminders one click away.
-
Make me a margin report for last month and email it.
Built and delivered, no export gymnastics.
A proprietary AI core
Adam is our own intelligence, not a chatbot wrapper.
Adam runs on a proprietary, no nonsense AI core, built end to end by VfusionAI BV and fully fine tuned in the Netherlands. He is not a reskinned ChatGPT or Claude. He is a financial model, shaped by years of expertise in design and tuning, with one sole purpose: to become the command and control centre of your business, whether you run hospitality, retail, or any other trade.
Built for one purpose
A financial model designed from the ground up to run a business, not a general chatbot asked to play one.
Your data stays yours
Adam keeps his data locally and to himself. He runs on your own hardware, or in our VFusion datacentre in the Netherlands. Nothing is handed to someone else’s model.
He learns who you are
Adam gets to know you as an owner: the risks you are willing to take and exactly what you look for, so his advice fits how you actually run things.
Talk to him plainly
Ask Adam like you would a colleague. He answers with analysis, tables and charts he builds on the spot, and he remembers the conversation.
The breadth
Around 40 tools into your live data.
Adam is not a chatbot bolted on. He is an analyst with real reach into the system. A sample of what he can do:
~40
live data tools Adam can call to answer a single question
Sales & performance
Today versus any day, top products, busy hours, revenue, margin and gross profit, analysed, not just listed.
Market prices
Live wholesaler and retail prices from your configured sources, size matched, with a cheaper, in line or dearer verdict.
Customer intelligence
Who a client really is, their reputation, what they buy, and the white space they should be buying but are not.
Money & debtors
Who owes you, what is overdue, where margin is leaking, with the reminder emails drafted for you.
Stock & products
What is low, what is expiring, what is selling through, days of cover, per product and per category.
Reports on demand
Ask for a margin report for last month and have it emailed to you: built and delivered, no export gymnastics.
Proactive alerts
Long shifts, logins outside office hours, cash differences, invoices that are atypically late, pinned to your screen before you go looking.
Live research
Web research on a product category or a business customer: due diligence without opening a browser.
Grounded, not guesswork.
Every verdict shows its confidence and its sources: Adam never invents a number. Today Adam gives you live intelligence, vigilant warnings and honest reconciliation - not fortune telling, advice you can check. And when a capability is in pilot or being customized for your business, we label it that way: a short verified list beats a broad vague one.
Put Adam on your own data.
The fastest way to understand Adam is to watch him work on numbers you recognise.